// SYSTEM_MODULE: LITMUS

Most of your sales reps are stealing from you.

Not from the register. From the marketing budget.

The Secret Shopper Your Floor Doesn't Know About

Every lead you pay to generate and every rep who lets it sit cold is the same thing as cash going in the dumpster. You just can't see it happening — because the people losing the money are the same people reporting on it.

Until now.

// THE_REALITY

Here's what's actually going on at your dealership.

A customer fills out a form at 9:47 AM. They're ready. They've done the research. They want the truck.

By 10:00 AM, nobody has called.
By noon, nobody has emailed.
By the next day, they've bought from the dealer 12 miles away who picked up on the second ring.

You paid for that lead. You paid for the website that captured it. You paid the rep who ignored it. And you'll pay again next month when it happens to the next one.

// THE_OPERATION

What we run on your floor:

We pose as real buyers. We submit leads through your real channels. We wait, we watch, and we document everything your reps do — and don't do. No surveys. No self-reports. No "we're working on follow-up, boss." Just receipts.

Planted leads that look identical to the real thing

Live phone calls, recorded end to end

Multi-channel follow-up tracking — calls, texts, emails, voicemails

Response time clocks that start the second the lead hits your CRM

Rep-by-rep scorecards so you know exactly who's working and who's coasting

// THE_AUTOPSY

What you actually get back.

Anybody can hand you a stack of recordings. We hand you the autopsy. Every interaction gets pulled apart and graded against what good actually looks like. Not vibes. Not gut feel. A real breakdown of where the deal would have died.

Full Recordings & Transcripts

Every word, time-stamped, searchable. You hear it for yourself.

Objection Handling Analysis

When pushed on price, financing, or a competitor's offer, what did they do? Did they pivot? Or fold?

Information Capture Audit

Did your rep get the basics? Trade-in, budget, timeline? Or did they put garbage in the CRM?

Persistence Scoring

One call and done? Two-day silence? We track every attempt across every channel to see who actually chases.

Conversation Quality

Did they build rapport? Did they ask discovery questions? Did they try to get the appointment?

The "Where It Broke" Report

For every planted lead, we tell you the exact moment the deal would have died.

Individual Rep Scorecards

Ranked, side by side. The closers. The coasters. The ones you've been paying to lose you money.

You don't have a lead problem.
You have a follow-up problem.

Stop buying more leads to feed a team that won't work the ones they have. Find out who's costing you deals before another month of ad spend goes up in smoke. Run the test. See the truth.