PULSE
Your dealership is sitting on a goldmine.
You just don't know who's ready to buy yet.
Most dealers look at their database and see old customers. Pulse looks at the same database and sees a pipeline. Who's ready to upgrade. Who's upside down and doesn't know it. Who just had a life change that makes today the right day to come back in.
Pulse is coming. And it changes everything about how dealers find their next sale.
Most dealers predict vehicle replacement.
Pulse predicts life transition.
There's a difference between knowing someone bought a truck four years ago and knowing that same person now has two kids, a growing repair bill, positive equity, and a life that's quietly outgrown their current vehicle.
The first fact tells you what they drove. The second tells you what they need next — and why today is the right moment to reach them.
Pulse reads the second signal. The one hiding inside data most dealers never look at.
You're not marketing to past customers. You're marketing to the people they've become.
"They bought a Wrangler. Send them a Wrangler ad."
Reactive. Template-driven. Ignores everything that happened between the last purchase and today.
"They bought a Wrangler 5 years ago. They now have 2 kids, positive equity, and a $1,200 service bill from last month. Show them a 3-row adventure SUV and a payment they can actually feel good about."
Predictive. Personal. Built on the life they're living right now.
Pulse doesn't guess.
It reads signals that are already there — hiding in your data, waiting for someone to ask the right questions.
Purchase Recency
The longer it's been, the closer they are. Pulse knows when the window is opening before the customer does.
Service History
Frequent visits. Mounting bills. A customer spending more to maintain than they would to upgrade is ready to have a conversation.
Brand Loyalty Patterns
Some buyers are loyal to a brand at a rate that makes targeting obvious. Others are ready for something new. Pulse knows.
Life Stage Signals
Marriage. Children. Empty nest. A new job. Life transitions create needs. Pulse finds them through enriched third-party data.
Equity Position
Positive equity is a buying signal most dealers miss entirely. Pulse surfaces it before the customer realizes they have leverage.
Heat Score
Every record in your database gets a score. Highest intent rises to the top. Your team works the hottest opportunities first.
Find the opportunity. Find the vehicle. Find the trigger.
Then let AI do the rest.
Once Pulse identifies an opportunity, it doesn't hand it to a BDC rep and hope for the best. It feeds the data points directly into AI — which then crafts completely individualized outreach for that one person.
The right message. The right vehicle. The right emotional trigger. Delivered through direct mail, email, or targeted ads — built specifically for them, automatically.
Not a campaign. A conversation with one person at a time, at scale.
The data is already there.
You just need the system to read it.
We are currently onboarding a select group of pilot dealerships for the initial rollout of Pulse. Join the waitlist to secure your market before someone else does.